Marketing leadership for technology businesses
Growth starts with what people gain
Technology earns its value in what people can do with it. For companies changing how we learn and work, marketing connects that value with customer trust and business growth.
$7M+Marketing-attributed won deal valueB2B and B2C / March 2021–October 2026
12+ years / Working internationally
Constructor Tech
Since 2021
A unified solution for learning, assessment, research, and planning.
Marketing direction across brand, product positioning, acquisition, events, partner growth, and international markets.
The Constructor Tech chapterConstructor Tech / Commercial evidence
Build demand
that becomes business
Brand, product marketing, acquisition, and customer proof work together to turn a strong proposition into a reason to buy.
March 2021–October 2026
$7M+Marketing-attributed won deal value
Across B2B and B2C
B2C won value growth
2025 vs 2024
Marketing-attributed value, accumulated
Cumulative USD won deal value since March 2021. Each bar includes earlier years; 2026 ends in October.
Rounded CRM deal values, including renewals and instalments. Marketing attribution uses recorded first-touch online sources across commercial, renewals, and B2C. Shared commercial contribution. Event influence is reviewed separately. About the results
Constructor Tech / Partner marketing
Give partners a reason
to grow with you
A strong partner proposition connects customer value with a credible business opportunity. My work brings that proposition into market entry and sales conversations.
Growth in partner-sourced opportunity value
Q3 2026 vs Q3 2025 / $4M+ created in Q3 2026
| Leadership contribution | The value it connects |
|---|---|
| Partner proposition | What customers need, what the product makes possible, and the partner’s reason to sell |
| International GTM | Market priorities and local relevance, carried through a coordinated route to launch |
| Sales readiness | A clear story, customer proof, and enablement for real buying conversations |
Marketing intelligence / Ongoing initiative
Build intelligence into
how marketing operates
An ongoing system build connecting performance data, market signals, and shared knowledge. The aim is better decisions and a clearer route from insight into coordinated action.
Explore the initiativeBrain + numbers + AI
The brain stayson the payroll
Infinitum Network Solutions / 2014–2021
Building a multilingual
media business
Content strategy and monetization sat in the same brief. Leading international educational media connected the creative promise with the team, partnerships, and business model behind it.
Contemporaneous CV.
Self-reported, shared-team results.
One connected
marketing remit
Product positioning, partner growth, acquisition, and the people and systems behind delivery. Experience across B2B and B2C, SaaS, EdTech, digital media, and hospitality.