Partner opportunity growth
Q3 2026 vs Q3 2025 / Before close
Evgeniia Ustinova / Director of Marketing
Build the marketing
your next stage needs
For technology companies ready to connect customer value with a stronger market position and profitable growth.
Evgeniia Ustinova / Director of Marketing
Marketing earns its place when it helps customers make better decisions and gives the business a stronger way to grow.
At Constructor Tech since 2021, I’ve worked across the journey from performance and product marketing to partner strategy and leadership across the marketing function. The aim is to make useful technology easier to understand and trust, then give that value a credible route to market. The influence extends from the brand and product story to events, customer proof, partner readiness, and the sales conversation.
12+ years across B2B and B2C marketing, SaaS, EdTech, digital media, and hospitality have shaped that view. I connect the product promise with the buying decision, and the people, partners, and systems needed to deliver on it.
Co-leading a 10-person marketing functionDirect CEO reportingBelgrade / International remit
Constructor Tech / 2021–2026
A commercial
track record
Brand, product marketing, acquisition, events, partner growth, and international execution across B2B and B2C.
Marketing-attributed won value
B2B and B2C / Mar 2021–Oct 2026
B2C won value growth
2025 vs 2024 / Matching full years
Rounded USD and growth rates. Marketing-attributed won value uses recorded first-touch sources. B2C growth covers its full pipeline; partner growth measures created opportunities before close. Shared commercial contribution. Metric context
The work and commercial decisions behind the results
Explore the Constructor Tech chapterWhat your business gets
A marketing function
built around growth
For CEOs and founders who need the product, team, channels, and commercial plan to work together.
| Your priority | The leadership to deliver it |
|---|---|
| Build a capable marketing team | Clear priorities, team responsibilities, an operating rhythm, and a shared view of performance |
| Win the right customers | Brand and product positioning, acquisition, events, and sales alignment around qualified opportunities |
| Grow through partners and markets | A proposition partners can sell, local market execution, and the enablement behind international GTM |
| Make better investment decisions | Commercial measurement, acquisition analysis, and AI built into intelligence and execution |
Marketing intelligence / Ongoing initiative
Building a marketing
intelligence system
Leading the design of a system that connects performance data, market and product signals, and recurring marketing workflows. The aim is a shared commercial picture and a clear route from insight to action.
Intelligence that connects
Marketing performance, competitive research, product updates, and search and AI visibility, brought into one decision process.
Knowledge that carries forward
Shared evidence, consistent metric definitions, reusable skills, and context that survives handoffs between people and AI agents.
A path into execution
Prioritized recommendations, recurring workflows, accountable owners, and human review before external action.
Current work: strategy, architecture, metric alignment, and integration priorities
Explore the system design and commercial purposeBrain + numbers + AI. The brain stays on the payroll.
Career progression
Constructor Tech
March 2021–present
Director of Marketing Dec 2025–present
Marketing direction across brand, product positioning, acquisition, events, partner growth, and international GTM.
Product Marketing Manager Dec 2024–Dec 2025
Product propositions, launches, customer proof, and sales and partner enablement.
Head of Performance Marketing Sep 2021–Feb 2026
Acquisition strategy, conversion, measurement, and team leadership.
Performance Marketing Manager Mar–Sep 2021
Roles shown in progression order; performance and product marketing responsibilities overlapped.
See the work behind the progressionInfinitum Network Solutions
August 2014–April 2021
Hyderabad, India
Head of Digital Marketing and Content Strategy
YouTube Business Owner
Led digital marketing and content strategy for an international educational-media business, connecting audience growth, production operations, monetization, and partnerships.
- Led a distributed team of 5 and international production and localization contributors
- Managed content operations, outsourcing, budgets, analytics, and monetization
- Developed platform relationships, distribution, and content licensing
Portfolio scale reached about 4M subscribers and 1B views, across 30+ languages, with 10+ partnerships, recorded in my 2020 CV.
Dated, self-reported portfolio figures; shared-team results.
Explore the Infinitum chapterSelected public work
Partner growth
The partner proposition, international launch, and materials that help partners take the product to market.
Explore the Partner Program (opens in a new tab)Product marketing
Buyer guidance that connects product capabilities with an institution’s decision.
Explore Constructor Proctor (opens in a new tab)Customer proof
International customer proof, plus my film and web storytelling with Haliç University and Anakent School.
Explore international customer proofRead the Anakent story (opens in a new tab)Additional sector / Hospitality
Qartuli, Dubai
Restaurant marketing gets quite practical. Eventually, someone has to come in for dinner.
My work covers brand and creative, campaigns, events, email, paid media, and the reservation journey.
Education
MBA / Nexford University
July 2024–September 2025
BBA / International Management
Saint Petersburg State University of Finance and Economics
2011–2015
English: full professional proficiency / Russian: native